Loreta Vaicekauskienė is Associate Professor at the Centre for Scandinavian Studies, Vilnius University, and Head of the Centre of Sociolinguistics as well as senior researcher at the Research Institute of the Lithuanian Language. She researches language planning and standardization, language ideologies, social meanings of language variation, language contacts, and global English. Among her recent works are two edited books on language ideologies and change that came out in 2016 (co-edited with Nerijus Šepetys) and 2017. Loreta Vaicekauskienė has been awarded a Fulbright research fellowship (2015); for her social activism in the field of language awareness, she has received the Gailiai Family Award (2014) and an award from the Polish Discussion Club (2019).